An in-depth guide that helps you know how to properly tap into our brand when presenting ShopBase to the world.

Brand Visual Guideline

Our logo

ShopBase Logo comes with two main versions that are frequently placed on both bright and dark backgrounds.

When the space is limited, use the ShopBase logo image only, no text needed.

In some cases, the ShopBase logo can be aligned center with the text placed under the logo image (Text size can be adjusted) 

This is the logo that should always be used

Avoid using ShopBase logo on backgrounds with complex textures or backgrounds with colors that are too prominent.

Don't deform ShopBase logo such as shrinkage, incline, etc. It hurts!

Best logo practices

Don’t arbitrarily change details in the logo that are different from the given assets.

Here’s a few examples of what we should absolutely avoid when using the logo


The variety of colors gives the feeling of modernity, and more dedicated to each of the features (with bold colors) that make it more friendly and trustworthy

Primary colors

This refers to ShopBase's brand identity color system. When there is a need to emphasize the brand image, use the colors in this table.

Pantone Blue 400


Pantone Blue 1000

Pantone Blue 50



Support colors

The complementary color system is used in terms of notices and illustrations. Colors used together with the dominant color for branding.

Red 400


Yellow 400


Green 400


Purple 400


Neutral 400


Contrast range

The afore-mentioned colors are expanded to many shades that help to choose the suitable color during the making process.


ShopBase uses Chivo and Arial as the two main font family types in our design.

Display text

Use the Chivo font for the short text to emphasize the title, but in special contextual designs such as Halloween, Black Friday, etc, choose other fonts that are more suitable to match the theme.

Reading text

Arial font is highly recommended for long paragraphs that concentrate on conveying the content. Arial fonts are available on most devices nowadays!

>>Download Chivo font

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times

Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorized in writing.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.

Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be sole to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage:

Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

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